She’s rude, she swears, she drinks, she smokes,” wrote Mr. Cameron. “Also, from a character perspective, we were showing that Grace doesn’t care about her human body, only her avatar body, which again is a negative comment about people in our real world living too much in their avatars, meaning online and in video games.
http://www.nytimes.com/2010/01/04/business/04smoke.html

So I guess Avatar is anti-gaming in addition to being anti-quality.
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